The Only Thing That’s Certain in Life is Change!
The medical aesthetic market has shifted dramatically. In the past, it was almost exclusively focused on Baby Boomers and their parents looking to reverse the effects of ageing as much as possible. Now, in our youth-obsessed culture, the number of patients in their early 30s, 20s and even teens is steadily growing as they take measures to slow down the clock. More patients now emphasize early maintenance and opt for preventative measures to delay the need for bigger procedures and surgery. A high percentage of this emerging segment even starts with facial injectables before they turn 30!
The main reasons for these changes include celebrity influence (for example, the Kardashians), social media, and the age of the selfie. With this trend leading the way, what other aesthetic trends can be expect in 2019?
Men, men, men
In addition to the rise in millennial patients, men are also taking center in the new age of beauty. As more people get comfortable with medical aesthetic treatments and talk about them with friends and on social media, the market share for men continues to climb. While men above 40 usually focus on looking younger, younger men are focusing more on appearance-enhancement and preventing the effects of ageing.
Technology advancements play a significant role in the evolution of the medical aesthetic market. As people continuously search for ways to achieve younger, healthier and more attractive appearances, non-invasive aesthetic treaments help meet those needs without the time, cost and risks associated with surgical procedures.
As a result of these advancements, what was once considered a luxury for wealthier patients is now far more affordable. In the past, similar to the first computers and cell phones, aesthetic devices were bulky and expensive which led to high costs for patients. Today, the devices are smaller and much more affordable, which means a lower cost of entry and affordable treatment prices for patients.
The technology race also affects additional business and marketing aspects. As the millennial demographic ages and its purchasing power increases, there is a need to incorporate technical advances such as online booking, virtual communication and social media marketing to stay ahead of the game.
This is also connected to technology but is important enough to get a section of its own. In an age where consumers want instant results and gratification, there will be more apps and computer-based technology that allow them to see before and after images for specific treatments. This will enable clinics to educate patients about their options and discuss expectations in real time.
The demand for non-invasive aesthetic treatments continues to grow rapidly. Here are a few examples of treatments that are trending for 2018.
Consumers are turning to non-surgical facial aesthetics treatments that use special formulaes to penetrate the skin for deeper, long-lasting results. Patients usually prefer medical facials that are tailored to their individual skincare needs, require no downtime, have almost instant results and are affordable.
Minimally-invasive fat reduction
More people are looking for minimally-invasive fat reduction treatments, with skin tightening at the top of the list. According to Google Trends, “fat freezing”, “cryopolosis” and “coolsculpting” are high trending search terms. These treatments offer the promise of visible body sculpting results without the risks and costs involved in invasive fat removal surgery.